MORNING SHOWS !! (The story behind them in Pakistan).

Morning show culture has begun with great zest and zeal in Pakistan. Everyone is now running after having his or her own morning show. It’s more like starting your day with the stars instead of your family. As soon as you wake up, you hear ‘Utho Jago Pakistan’, ‘Good Morning Pakistan’, ‘Jago Pakistan Jago’, ‘Muskuraati Morning’, ‘Subha Saveray Samaa k Sath’, ‘Ba’ khabar Savera’ and load more.

This is what keeps ringing in your head throughout the morning.This morning show culture has started a rat race  among stars and other media personnels. The upcoming trends of presenting the mornings show have gathered huge audiences and the popularity of the hosts have increased quite a lot. For instance, Shaista Wahidi, a doctor by education, has chosen media as her profession. Her popularity these days, have crossed the skies. She is on top of all the hosts in this season.   You may find various other actors as morning show anchors including Sanam Baloch, Fahad Mustafa and etc. All of them are working with great dedication and enthusiasm for their viewers. As soon as the dawn breaks, these morning shows come to live. They are unique, entertaining, controversial, interesting and above all; extravagant at the same time. No doubt they have groomed the housewives quite a lot, but they are not for the working women. These are only for a certain category of people. They entertain the housewives and all time free people. Housewives after taking out time from their household chores get some entertainment out of these while others are just glued to the screen.   Being a morning show host is not a piece of cake. It requires a lot of hard work and efforts for the success of the show. It is quite difficult to coordinate with the guests and live calls simultaneously and also keeping in mind to not to cross the limits.

On the other hand, morning shows have become more like fashion shows or some sort of publicity programs. The recent incident of Maya Khan depicts the true story. Just because of publicity, people use their shows and go overboard. Moreover, women have now started copying the design and dresses of their favorite anchors. Their jewelry, their dresses and their style; everything is being copied. This morning show culture is spreading like a fire in every household.   With any doubt, everyone knows it is the job of an anchor to look good. But looking good is not the prime objective. Initially the morning shows began with a motive to entertain and make the common man learn something fruitful along with some entertainment. The tables have turned now.

There is more of vulgarity, extravaganza and competition instead of entertainment in the morning shows. In a country like Pakistan, where most of the people cannot afford to have a meal 3 times a day, these shows add an insult to their injury. Showing Rs 50,000 designer wear or a meal worth Rs 5,000 in your show is just not fair.   All in all, there must be a limit to these morning shows in terms of money, talks and their number. The right amount must be spent on the right cause. Together these anchors can make a huge difference for Pakistan if they once give up their own motives for good!